Lockhart’s | Nevermore Matte Paste – Modern Man TV Collaboration


From Lockhart’s:

Lockhart’s x ModernManTV NEVERMORE Matte Paste

Water Based / Water Soluble

HOLD: Firm/Strong
SHINE: True Matte
TEXTURE: High Texture
CONSISTENCY: Creamy consistency
SCENT: White Label Grooming custom fragrance:

  • Top : lemon verbena, pineapple, bergamot

  • Mid : rose, jasmine, orris, patchouli

  • Base : sandalwood, oakmoss, amber, ambroxan, vanilla

Collaboration credits:

  • Brewer: Lockhart’s

  • Brainchild/Brewer’s assistant: Modern Man TV

  • Label Artwork: Star 7 Creative

  • Fragrance: White Label Grooming

  • NOTICE: The unique consistency of this product may allow the product to move around inside the jar, be careful when opening the lid to prevent any spillage. Always cap the jar tightly to prevent any product from drying out.

When creating NEVERMORE Matte Paste Mike Smith (@modernmantv) wanted to push me outside of my comfort zone, to really push the boundaries of what my actual capabilities were. We wanted to create a product so unique that it would defy all expectations. A product with such a light and creamy consistency that provides a completely matte finish while providing significantly more hold than what we would have ever thought possible.


Of course we wanted it to look and smell great too so we brought in a team that could provide exceptional results. Jacob Steininger of Star7Creative provided the artwork and Tony Nguyen of White Label Grooming provided the aromatic masterpiece that is the NEVERMORE fragrance.

Work small amounts of product into the hair at a time. The more product you add the stronger it will become (to the point that it will become too strong). Apply two dime sized scoops to hair from back to front, ensuring even coverage. Blow dry product into hair, allowing it to set up before adding more product. If more hold is desired, apply another dime sized scoop and repeat.

Water, Kaolin, Ceteareth 20, PEG 40 Hydrogenated Castor Oil, Beeswax, Microcrystalline Wax, Bentonite, PEG 7 Glyceryl Cocoate, Polysorbate 20, Phenoxyethanol, Sorbic Acid, Acrylates C10-30 alkyl methacrylate copolymer, fragrance, rice bran oil, cucumber extract.

3.7 ounces

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