Apex Matte Cream draws inspiration from our bestselling Río Texture Cream. We added activated charcoal to give the product a bit more grit, dryness, and texture, and we varied the combination of waxes and clays to produce a product that remains exceptionally smooth and easy to use - but with increased hold and endurance over its predecessor.
Apex is easy to use in all hair lengths, delivering a lightweight and airy texture when used in dry hair, or tighter controlled hairstyles when used in damp hair. It’s got a medium to firm hold to keep your hair in place and keep you looking great throughout the day. Need more hold? Use a bit more product to dial it up.
🌱 Vegan friendly with no animal-derived ingredients.
Apex Matte Cream comes in a 4 oz/ 113 g plastic jar in your choice of scent